Visit YouTube.com and search for SAS Enterprise Miner Software Demo on order to assess the features and benefits of SAS Enterprise Miner. The URL is http://www.youtube.com/watch?v=Nj4L5RFvkMg

a. Scroll down to “Screenshots & Demos” and watch the demo.

b. View the SAS Enterprise Miner Software demo, which is about 7 minutes long.

b. Based on what you learn in the demo, what skills or expertise are needed to build a predictive model?

c. At the end of the demo, you hear the presenter say that “SAS Enterprise Miner allows end-users to easily develop predictive models and to generate scoring to make better decisions about future business events.” Do you agree that SAS Enterprise Miner makes it easy to develop such models? Explain.

d. Do you agree that if an expert develops predictive models, it will help managers make better decisions about future business events? Explain.

e. Based on your answers to (c), (d), and (e), under what conditions would you recommend SAS Enterprise Miner?