Why does channel conflict sometimes occur when companies sell their products through both traditional and online channels?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 06:50 AM

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Why does channel conflict sometimes occur when companies sell their products through both traditional and online channels?

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Sellers that are clickandmortar companies face a conflict with their regular wholesale ...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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