Question: Steph Gates, sales manager of Pluto Computers Ltd, was given the following budget performance report for selling expenses in the marketing software department for the

Steph Gates, sales manager of Pluto Computers Ltd, was given the following budget performance report for selling expenses in the marketing software department for the month of April 2017.

The recently appointed managing director of the company was pleased that Steph had been able to increase her department’s sales by 20% over the budgeted sales of 12 000 units. On the other hand, Steph came in for some severe criticism for the apparent blow-out of selling expenses in her department. Steph felt that the criticism she received was unfounded, because she believed that, given the level of sales volume achieved, the selling expenses were under control. She is unsure how to argue her case with the managing director, and approaches you as an accountant to help her.



PLUTO COMPUTERS LTD

Marketing Software Budget Report

for the month ended 30 April 2017




Budget


Actual


Variance




Sales in units


12 000




14 400




2 400

F




Fixed expenses:

Sales salaries

Office salaries

Rent

Depreciation — delivery vehicles


$


1 800

1 200

2 250

     750




$


1 800

1 200

2 250

     750




$


      —





Total fixed expenses


  6 000




  6 000




      —





Variable costs:

Sales commissions

Advertising expense

Free samples and promotions

Travel expense



2 400

1 200

1 440

  6 000





3 168

1 200

2 016

  6 912





768

576

    912


U

U

U

U




Total variable expenses


11 040




13 296




 2 256

U




Total expenses

$

17 040



$

19 296



$

 2 256

U



















Required

A.    Prepare a report based on flexible budget principles.

B.    Does Steph deserve the criticism she received for not controlling selling expenses in her department?

C.    Should the format of future budget reports be changed and, if so, why?

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