Have the students use the simplified grid to compare countries for market penetration (Table 13.2) to compare South Africa, Ireland, and Argentina for a possible investment. Encourage them to use outside data sources such as www.doingbusiness.org/en/doingbusiness, www.worldbank.org, and www.nationmaster.com/ to gather information and make meaningful comparisons. Which of these three countries would be most suitable for investment? Why?