How does international operations management relate to international marketing (discussed in Chapter16 )?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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How does international operations management relate to international marketing (discussed in Chapter16 )?

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International operations management and international marketing are closely related and interconnected in the context of global business operations Lets explore their relationship 1 Strategic Alignmen...View the full answer

International Business

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