Otis Elevator has sought to obtain first-mover advantages by quickly entering emerging markets with the help of

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Otis Elevator has sought to obtain first-mover advantages by quickly entering emerging markets with the help of local partners. This strategy has proven successful for Otis. Should all firms adopt this strategy? Under what conditions is this strategy most likely to be successful?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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