This project is designed to introduce you to the complexity of presentations and to help develop your presentation skills.
Background: In groups of three or four, choose a type of business, either product- or servicerelated, that is common in your country. You need to choose one that is not usually associated with franchising. Remember that franchising is all about creating a model business opportunity that can be replicated and run successfully in another geographical area. In many cases, the brand name is very important and part of the attraction of the franchise opportunity. Consider how you would describe the type of business, the advantages of using the brand name and the way of business, and how it might work in another country. Remember that beyond selling a basic package of materials—perhaps products—you are selling an intangible product to potential franchisees. You can choose a manufacturing- or a service-based business to franchise, and you should also be clear about the ongoing support and the kind of payment you would expect from a franchisee.
Activity: Break into teams of three or four persons. Frame the franchise opportunity and to create some visuals to support your presentation. Once you are ready you should then present your franchise opportunity to the rest of the class. What is their reaction to the presentation and opportunity; do they think it would work in an overseas location? Groups should take it in turns to present their franchise choice, and at the end of the presentations, the class should vote to indicate which of the presentations were most effective and would work best.