What advantages and disadvantages may result from standardizing the marketing mix worldwide?

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International Business

ISBN: 978-1259317224

1st edition

Authors: Michael Geringer, Jeanne M. McNett, Michael S Minor, Donald A Ball

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Question Posted: Sep 27, 2018 12:38 PM

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What advantages and disadvantages may result from standardizing the marketing mix worldwide?

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Standardizing marketing mixes can lead to important cost savings Logistics and ...View the full answer

International Business

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