Question: Purpose Assess how quality control and efficiency can be balanced for revisions to web content. Activity The extract below and Figure 9.10 illustrate a problem

Purpose Assess how quality control and efficiency can be balanced for revisions to web content.

Activity The extract below and Figure 9.10 illustrate a problem of updating encountered by this company. How can they solve this problem?

Brand manager writes copy (1) Web manager reviews copy (2) Marketing manager

Problem description From when the brand manager identifies a need to update copy for their product, the update might happen as follows: brand manager writes copy (half a day), one day later the web manager reviews copy, three days later the marketing manager checks the copy, seven days later the legal department checks the copy, two days later the revised copy is implemented on the test site, two days later the brand manager reviews the test site, the next day the web manager reviews the web site, followed by updating and final review before the copy is added to the live site two days later and over a fortnight from when a relatively minor change to the site was identified!

Brand manager writes copy (1) Web manager reviews copy (2) Marketing manager reviews copy (2) Legal dept reviews copy (2) Copy implemented on test site (3,4) Brand manager reviews test site (5) Web manager reviews test site (5) Copy updated on test site (6) New copy live (6)

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