Refer to Ford Motor Company (www.ford.com). Required: A. Based on your knowledge of this company, prepare a

Question:

Refer to Ford Motor Company (www.ford.com).


Required:

A. Based on your knowledge of this company, prepare a balanced scorecard.
B. Calculate the following ratios: 

(1) Quick, 

(2) Return on investment, 

(3) Return on owners’ equity

(4) Gross margin.

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