How could organizations apply the Gartner hype cycle to their strategies?

As the world's leading research and advisory company on all matters relating to information technology, Gartner, Inc., attempts to see far into what is often a hazy future. Founded in 1979, Gartner's thousands of research analysts and consultants rely on in-depth research, surveys, interviews, and countless analytical studies to examine every aspect of information technology. CIOs, business leaders, government agencies, and professional organizations depend on Gartner' s research to help them with their own strategic planning.