When Lynda.corn began offering subscriptions to a library of e-learning courses, what new value did the company provide to its customers? What advantages did e-leaming from Lynda.corn have over traditional in-person education?

Lynda Weinman, cofounder of the online learning company called Lynda.corn, says, "The first time I ever used a computer, I went to the manual to try to teach myself how to do it, and I was mortified by how it was written." Like many others, she struggled to teach herself and decided there had to be a better way.