The Research and Development Division of the Emax Corporation has developed three new products. A decision now

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The Research and Development Division of the Emax ­Corporation has developed three new products. A decision now needs to be made on which mix of these products should be produced. Management wants primary consideration given to three factors: total profit, stability in the workforce, and achieving an increase in the company’s earnings next year from the \$75 million achieved this year. In particular, using the units given in the table below, they want to

Maximize Z = P − 6C − 3D,

The amount of any increase in earnings does not enter into Z, because management is concerned primarily with just achieving some increase to keep the stockholders happy. (It has mixed feelings about a large increase that then would be difficult to surpass in subsequent years.)

The impact of each of the new products (per unit rate of production) on each of these factors is shown in the following table:

(a) Define y1+ and y1−, respectively, as the amount over (if any) and the amount under (if any) the employment level goal. Define y2+ and y2− in the same way for the goal regarding earnings next year. Define x1, x2, and x3 as the production rates of Products 1, 2, and 3, respectively. With these definitions, use the goal programming technique to express y1+, y1−, y2+ and y2− algebraically in terms of x1, x2, and x3. Also express P in terms of x1, x2, and x3.

(b) Express management’s objective function in terms of x1, x2, x3, y1+, y1−, y2+ and y2−.

(c) Formulate a linear programming model for this problem.

(d) Use the simplex method to solve this model.

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Related Book For

Introduction To Operations Research

ISBN: 9781260575873

11th Edition

Authors: Frederick S. Hillier, Gerald J. Lieberman

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