The following information is available for the Memphis and Billings companies:

Required
a. Prepare a common size income statement for each company.
b. Compute the return on assets and return on equity for each company.
c. Which company is more profitable from the stockholders’ perspective?
d. One company is a high-end retailer, and the other operates a discount store. Which is the discounter? Support your selection by referring to the appropriate ratios.

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Memphls Billings Sales Cost of goods sold Operating expenses Total assets Stockholders' equity $1,500,000 1,050,000 $1,500,000 1,125,000 250,000 1,800,000 350,000 1,800,000 720,000 720,000