Using Coca-Cola Company’s most current Form 10-K, answer the following questions. To obtain the Form 10-K, you can use the EDGAR system, following the instructions in Appendix A, or it can be found on the company’s website.

Required
a. What was Coke’s gross margin percentage for the most current year?
b. What was Coke’s gross margin percentage for the previous year? Has it changed significantly?
c. What was Coke’s return-on-sales percentage for the most current year?
d. What percentage of Coke’s total net operating revenues for the most current year were from operations in the United States?
e. Comment on the appropriateness of comparing Coke’s gross margin with that of Microsoft. If Microsoft has a higher/lower margin, does that mean Microsoft is a better managed company?