In early 2015, Coke was trading at $41. Based on TTM (trailing 12month) earnings, the P/E

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In early 2015, Coke was trading at $41. 

◨ Based on TTM (trailing 12‐month) earnings, the P/E was 25.7 

◨ Based on expected earnings for 2016, the P/E was 19.3

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Investments Analysis And Management

ISBN: 9781118975589

13th Edition

Authors: Charles P. Jones, Gerald R. Jensen

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