Klear Camera Company is planning to introduce a new video camera. The cameras selling price is projected

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Klear Camera Company is planning to introduce a new video camera. The camera’s selling price is projected to be $1,000 per unit. Variable manufacturing costs are estimated to be $500 per unit. Variable selling costs are 10% of sales dollars. The company expects the annual fixed manufacturing costs for the new camera to be $3.5 million. 


Required 

(a) Compute Klear’s contribution margin per unit and contribution margin ratio. 

(b) Determine the number of units Klear must sell to break even.

(c) Klear is considering a design modification that would reduce the variable cost of the camera by $50 per unit. Explain whether this change will cause Klear’s breakeven point to increase or decrease compared to the initial plan.  

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