Albert Reifschneider knew farming. Born and raised on a farm, he had been selling his crops for more than 20 years. He also had a lot of experience in farm futures (contracts made between farmers and buyers for the purchase of crops to be harvested at some future time). One year he orally contracted to sell more than 12,000 bushels of corn from the fall harvest to the Colorado- Kansas Grain Company. Treating Reifschneider as a merchant, the company sent him a written confirmation of the deal to which he did not respond. When Reifschneider refused to deliver the corn, the Grain Company sued him for breach of contract. Who won, and why? (Colorado- Kansas Grain Co. v. Reifschneider, 817 P. 2d 637)