An effective way to learn how companies respond to the competing pressures to be globally integrated and locally responsive is to study them in action. Referring back to Exhibit 6.3, search online for examples of companies that are currently using a global, transnational, international, or multinational organizational model. Please provide answers to the following questions:

PART I: GLOBAL MODEL 

Name of company using a global organizational model:

URL of website/article describing the company’s global strategy:

Explain why the company uses a global strategy to compete:

PART II: TRANSNATIONAL MODEL 

Name of company using a transnational organizational model:

URL of website/article describing the company’s transnational strategy:

Explain why the company uses a transnational strategy to compete:

PART III: INTERNATIONAL MODEL 

Name of company using an international organizational model:
URL of website/article describing the company’s international strategy:
Explain why the company uses an international strategy to compete:

PART IV: MULTINATIONAL MODEL 

Name of company using a multinational organizational model:
URL of website/article describing the company’s multinational strategy:
Explain why the company uses a multinational strategy to compete:

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EXHIBIT 6.3 Cross-National Organizational Models GLOBAL Views the world as a single market. High Operations are controlled centrally from the corporate office. TRANSNATIONAL Specialized facilities permit local responsiveness. Complex coordination mechanisms provide global integration. Pressures for global integration Low INTERNATIONAL Uses existing capabilities to expand into foreign markets. MULTINATIONAL Several subsidiaries operating as stand-alone business units in multiple countries. Low High Pressures for local responsiveness