Refer back to the technology life cycle in Exhibit 17.2. Review each product or technology listed below and indicate whether it is in the first, second, or third stage of the cycle.

STAGES
Stage 1: A new technology is created to address a need.
Competitors experiment with operational designs and product characteristics. Progress is slow. The rate of product innovation is high.
Stage 2: As initial problems are resolved and a dominant design emerges, technology is refined through process innovations. Efficiencies and cost competitiveness are pursued.
Stage 3: The technology reaches the limit of its performance capabilities and usage. In this mature stage, development slows and production becomes increasingly costly

Exhibit 17.2

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Product or Technology Apple Watch Twitter Microsoft Windows Google self-driving car McGraw Hill eBook Stage 1 Stage 2 Stage 3