Describe the innovation strategies that managers implement for changing products and workflow technologies, such as a bottom-up

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Describe the innovation strategies that managers implement for changing products and workflow technologies, such as a bottom-up approach and open innovation.

  1. Changing Things: New Products and Technologies 
  2. Discovery
  3. Horizontal Collaboration and Open Innovation
  4. Innovation Roles and Structures
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Management

ISBN: 9780357139752

14th Edition

Authors: Richard L. Daft

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