Question: If the environment really is changing so quickly and unpredictably, is all planning a waste of time? How can we plan for an environment that

If the environment really is changing so quickly and unpredictably, is all planning a waste of time? How can we plan for an environment that we cannot predict? Is it reasonable to expect managers to produce realistic long‐term plans?

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Planning is not a waste of time even in an environment that is changing quickly and unpredictably While its true that the pace of change in todays world can make longterm predictions more challenging ... View full answer

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