Classical approaches to explaining human behavior…

a. …include Maslow’s needs pyramid, which explains human behavior by individual’s needs and motivation.

b. …include Kohlberg’s pyramid of moral development, which can be used to explain human behavior by the capacity to make ethical decisions.

c. …can be used to develop recommendations for fostering sustainable human behavior. For instance, Maslow’s pyramid leads to the recommendation to focus on the moral development of people especially in developing countries.

d. …features Kohlberg’s pyramid describing moral development. Kohlberg. for instance, might explain the fact that well-endowed people use big cars in spite of the negative environmental impact with their existence on the esteem level, where the actions are led by the necessity to be esteemed by others. In this case, people would aim to achieve this esteem by showing off their wealth in the form of an expensive car.