Communication to implement…

a. …may involve social marketing, the main tool to sell green products to customers.

b. …typically involves hotlines as a central communication tool.

c. …may involve both social marketing and responsible business education. The difference between both is that social marketing aims at behavior change, while responsible business education aims to create competences for responsible business.

d. …responsible business education can aim to transmit a wide variety of different competences required to responsible business implementation by employees. An example might be the skills to manage a new recycling machine in a bottling plant.