Leyland College is in the process of developing a balanced scorecard. The administrators decided that their customers are parents and future employers of their students. They believe the students are their products.

Required

Discuss whether each of the following potential measures would be useful for the customer perspective in the balanced scorecard.

(a) Parent ratings of satisfaction with the high school curriculum

(b) Graduation rate

(c) Percentage of students employed during the summer after graduation

(d) Employer satisfaction ratings for Leyland College graduates

(e) Monthly earnings of graduates

(f) Number of graduates attending classes beyond high school

(g) Cost per student per year

(h) Number of classes per student per semester

(i) Average number of college credit hours completed per teacher