1. Why are yield management systems so important to the producers of Broadway shows? Hint: What is...

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1. Why are yield management systems so important to the producers of Broadway shows? Hint: What is the value of an unsold seat once the curtain goes up?

2. Describe potential disadvantages of Disney’s yield management system.

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Management Information Systems

ISBN: 978-1118895382

3rd edition

Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson

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