Question: 2. Use the web to learn more about SEO, SEM, social media management, and online reputation management and software tools used for this work. Look

2. Use the web to learn more about SEO, SEM, social media management, and online reputation management and software tools used for this work. Look into how to generate metrics reports using standardized tools and how to put together analyses and recommendations based on the social media data. (p. 19)

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