Examine how new data-capture devices such as RFID tags help organizations accurately identify and segment their customers
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Examine how new data-capture devices such as RFID tags help organizations accurately identify and segment their customers for activities such as targeted marketing. Browse the Web, and develop five potential new applications for RFID technology that are not listed in this chapter. What issues would arise if a country’s laws mandated that such devices be embedded in everyone’s body as a national identification system?
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Related Book For 
Management Information Systems
ISBN: 978-1118895382
3rd edition
Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson
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