Question: Identify and describe the problem discussed in the case (how can you close the deal with donors)? How do business intelligence systems provide a solution

  1. Identify and describe the problem discussed in the case (how can you close the deal with donors)?
  2. How do business intelligence systems provide a solution to this problem? What are the inputs and outputs of these systems?
  3. What management, organization, and technology issues have to be addressed by this solution?
  4. How successful is this solution? Explain your answer.
  5. Should all not-for-profits use such a data-driven approach to fundraising? Why or why not?

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