Identify and describe the problem discussed in the case (how can you close the deal with donors)?

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  1. Identify and describe the problem discussed in the case (how can you close the deal with donors)?
  2. How do business intelligence systems provide a solution to this problem? What are the inputs and outputs of these systems?
  3. What management, organization, and technology issues have to be addressed by this solution?
  4. How successful is this solution? Explain your answer.
  5. Should all not-for-profits use such a data-driven approach to fundraising? Why or why not?
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Related Book For  answer-question

Management Information Systems Managing the Digital Firm

ISBN: 978-0133156843

7th Canadian edition

Authors: Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston

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