Question: 1. Select two examples from the case, and summarize how Big Data is adding value over traditional data. 2. Select one area and describe the

1. Select two examples from the case, and summarize how Big Data is adding value over traditional data.

2. Select one area and describe the future value anticipated from Big Data, given the current trends.

3. How does Big Data improve customer stratification and profiling? What concerns should managers address about these processes?

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