Why is an omni-channel strategy such an important part of retailers missions today?

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Why is an “omni-channel” strategy such an important part of retailers’ missions today?

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Management Information Systems

ISBN: 978-1118895382

3rd edition

Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson

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Question Posted: Jul 09, 2018 12:30 PM

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Why is an omni-channel strategy such an important part of retailers missions today?

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In order to compete with online retailers such as Amazoncom who are well ...View the full answer

Management Information Systems

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