Question: How would discounted cash flow analysis be used in analyzing such a major acquisition decision? What were Kellogg's objectives in the acquisition? What kinds of

How would discounted cash flow analysis be used in analyzing such a major acquisition decision? What were Kellogg's objectives in the acquisition? What kinds of qualitative issues could enter into the decision?

"Kellogg to Pay $3.86 Billion for Keebler," The Wall Street Journal, October

"Kellogg to Pay $3.86 Billion for Keebler," The Wall Street Journal, October 27, 2000, Scott Kilman and Nikhil Deogun. Overview Kellogg Co. agreed to acquire Keebler Foods Co. for $3.86 billion, or $42 per share.

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