Question: Using the concept of cost structure, explain the phenomenon mentioned above. It's Time to Cash In Some Chips, Big Blue, Business Week, June 3, 2002,

Using the concept of cost structure, explain the phenomenon mentioned above. "It's Time to Cash In Some Chips, Big Blue," Business Week, June

"It's Time to Cash In Some Chips, Big Blue," Business Week, June 3, 2002, p. 43, Spencer E. Ante. Overview As the article states, "the high fixed costs of IBM's chip manufacturing mean any revenue slide pummels profits."

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