Question: Performance evaluation using the balanced scorecard includes four sets of measures: a. Financial: How do we look to shareholders? b. Customer satisfaction: How do customers

Performance evaluation using the balanced scorecard includes four sets of measures:

a. Financial: How do we look to shareholders?

b. Customer satisfaction: How do customers see us?

c. Learning and growth: How may we continue to improve and create value?

d. Internal business: At what must we excel?

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