A finance professor and a marketing professor were recently comparing notes on their perceptions of corporations. The
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A finance professor and a marketing professor were recently comparing notes on their perceptions of corporations. The finance professor claimed that the goal of a corporation should be to maximize the value to the shareholders. The marketing professor claimed that the goal of a corporation should be to satisfy customers.
What are the similarities and differences in these two goals?
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Related Book For 
Accounting For Decision Making And Control
ISBN: 9780078136726
7th Edition
Authors: Jerold Zimmerman
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