The Balanced Scorecard Institute is a great resource for information about implementing the balanced scorecard. One item of interest provided at its website is an example of a balanced scorecard for a regional airline.

Instructions

Go to the Balanced Scorecard Institute website, do a search on “Examples and Success Stories,” scroll down to select the Regional Airline example under Commercial Organizations, and then answer the following questions.

a. What are the objectives identified for the airline for each perspective?

b. What measures are used for the objectives in the customer perspective?

c. What initiatives are planned to achieve the objective in the learning perspective?