Question: Classify the type of data analytics (descriptive, diagnostic, predictive, prescriptive, or adaptive and autonomous) being used in each of the following situations. a. McGowan Company
Classify the type of data analytics (descriptive, diagnostic, predictive, prescriptive, or adaptive and autonomous) being used in each of the following situations.
a. McGowan Company provides managers with regular key performance indicator (KPI) dashboards.
b. Zerrot Corporation issues monthly revenue reports.
c. Wheel son Company uses customer analytics and sales history to determine how to drive repeat purchases by customers.
d. Courtyard Freight investigates the cause of slow shipments in the southeastern region.
e. Medavoy Operations uses statistical software to forecast sales.
f. Johnson Stores, Inc., drills down through data to find out which marketing activities were most effective in generating sales.
g. Michelson Corporation uses machine learning, artificial intelligence, and algorithms to continually make decisions in real-time about which sales promotions to run in each market.
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a Descriptive analytics is being used in this situation because the company is providing managers with regular key performance indicator KPI dashboards This means that the company is using data to des... View full answer
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