Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United

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Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United States version typically sells at a higher price than the international edition.

(a) Discuss why publishers use this pricing plan.

(b) Discuss how the Internet might affect the ability of companies to implement this type of policy.

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Managerial Economics and Organizational Architecture

ISBN: 978-0073375823

5th edition

Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr

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Question Posted: Apr 11, 2018 03:55 AM

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Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United

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a The demand for textbooks in certain foreign markets ...View the full answer

Managerial Economics and Organizational Architecture

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