This case outlines the problems in the shipping and distribution area of a local dairy. The Dairy

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This case outlines the problems in the shipping and distribution area of a local dairy. The Dairy Manager, Jerry Jones sets all rules and policies personally. He sees it as his job to criticize drivers and punish them for mistakes made. He does not provide positive feedback. He checks up on drivers after hours. Drivers circumvent some of his policies and engage in other negative behaviors in response to the punitive atmosphere that Jerry has created.


If you were to replace Jerry as the dairy manager, what changes would you recommend to more effectively meet the needs of the drivers and improve their motivation?

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Related Book For  answer-question

Managing Organizational Behaviour In Canada

ISBN: 9780176500047

2nd Edition

Authors: Patricia Rosemary Sniderman, Julie Bulmash, Debra L. Nelson, James Campbell Quick

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