If you were a marketing manager for a chain of grocery stores, would you approve a print
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If you were a marketing manager for a chain of grocery stores, would you approve a print ad that said that prices for apples were 40 percent lower than the regular price of $4 per kilogram if, in fact, your stores never sold apples at the higher price?
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As the marketing manager of a chain of grocery stores you would be concerned that an ad that said th...View the full answer
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Related Book For
Managing the Law The Legal Aspects of Doing Business
ISBN: 978-0132164429
4th edition
Authors: Mitchell McInnes, Ian R. Kerr, J. Anthony VanDuzer
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