S&A Electronics, a high-volume retail sales outlet, advertises its products in local newspapers and flyers at very low prices with claims that the products are “priced to move!” However, the stores often have very few of these items in stock and S&A’s sales staff routinely attempt to convince potential customers to buy other, higher-priced products instead. Sales staff tell customers that the store is sold out of the items on sale and unable to order more, when in fact the wholesaler has plenty in stock and an order could easily be filled. Some customers seeking the advertised products receive rain checks that are never honoured and others are simply told that S&A has run out of the product. If you were a competitor of S&A and discovered these facts, what could you do to address these practices?