Describe some of the limitations of the SERVQUAL model?

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

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Authors: Richard George

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Question Posted: Feb 02, 2024 05:06 AM

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Describe some of the limitations of the SERVQUAL model?

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The SERVQUAL model is a popular tool used in evaluating service quality by measuring the discrepancy between customer expectations and their actual ex...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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