Read the section on the Elements of the marketing mix and devise mixes for the following companies
Question:
Read the section on the ‘Elements of the marketing mix’ and devise mixes for the following companies and their target consumers:
(a) A student backpacker hostel
(b) A luxury boutique hotel
(c) A budget car hire company
(d) A local independent café
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This question is asking for marketing mix strategies for a a student backpacker hostel b a luxury boutique hotel c a budget car hire company and d a l...View the full answer
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Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
Question Posted:
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