Value is one of the keywords in the defnition of marketing. Explain the importance of value in
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Value is one of the keywords in the defnition of marketing. Explain the importance of value in the context of tourism and hospitality.
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In the context of tourism and hospitality value plays a significant role as it defines the customers perception of the benefit they receive in exchang...View the full answer
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Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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