Why is the branding of a destination problematic? Use industry examples to explain your answer.
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Why is the branding of a destination problematic? Use industry examples to explain your answer.
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The branding of a destination can be problematic due to numerous reasons including the complexity of ...View the full answer
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Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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