1. How might a bricks and mortar retailer use this information? An online retailer? 2. What survey...

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1. How might a bricks and mortar retailer use this information? An online retailer?

2. What survey methods could have been used to gather this data? The survey had 1000 respondents. Which survey method would have been the most economical? The fastest?

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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