Question: 1. Using published information, advertisements and other appropriate material (i) draw up an analysis of the apparent brand portfolios and brand strategies of the main

1. Using published information, advertisements and other appropriate material (i) draw up an analysis of the apparent brand portfolios and brand strategies of the main competitors in a specific consumer (or business-to-business) market; (ii) compare these portfolios and strategies; and (iii) comment on the implications of the similarities and differences you can identify from this comparison.

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