Question: 1. What other observation tools might help Vrbo create a more effective website? 2. Eye-tracking and observing behind a one-way mirror can be quite time-consuming/

1. What other observation tools might help Vrbo create a more effective website?

2. Eye-tracking and observing behind a one-way mirror can be quite time-consuming/ How many people should be tested before conclusions are drawn? Participants should be drawn from what population?

3. What non-observation tools could a Vrbo marketing researcher use to gain insights about customers and potential customers?

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