Question: Breck Machine Tool would like you to develop a series of ads for a new industrial product. On request, Brecks marketing research department will provide

Breck Machine Tool would like you to develop a series of ads for a new industrial product. On request, Breck’s marketing research department will provide you with any data they have about the new product and the market. Outline the approach you would follow in selecting media and developing messages for the campaign. Specify the types of data you would draw on to improve the quality of your decisions.

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