Question: Consider the challenge for Eclipse Aviation as it creates a market for its ultraefficient Eclipse 500 mini jet. Seating up to four people and costing

Consider the challenge for Eclipse Aviation as it creates a market for its ultraefficient Eclipse 500 mini jet. Seating up to four people and costing $1 million to $2 million, it is substantially cheaper and smaller than today’s corporate jet.

Who are the competitors for Eclipse as it enters the small-jet market? What criteria would you use to define the competitive set for Eclipse?

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